Facebook Timeline Tips and Tricks

The Facebook Timeline isn’t necessarily “new” anymore, but there is still life in sharing some of the latest ideas that I’ve seen socially savvy companies incorporate into their strategy.

But, before we get started, lets make sure to review Facebook’s regulations regarding Timeline cover photos and profile pictures.  Below is an abbreviated list from Social Media Examiner.

  • No promotions, coupons or advertisements
  • It shouldn’t be primarily text-based or infringe on anyone else’s copyright
  • No price or purchase information, such as “40% off” or “Download it at our website”
  • No contact information, such as web address, email, mailing address or other information intended for your page’s About section
  • No references to user interface elements, such as Like or Share, or any other Facebook site features
  • No calls to action, such as “Get it now” or “Tell your friends”

Facebook draws a pretty clear line between what they consider appropriate or not.  At first glance it may look restricting, but it still leaves lots of room for creativity and messaging!  The cover photos have proved to be very strong statement pieces to grab attention, introduce products or ideas, and grow your fan base.  I’ve taken a few good examples of local Minneapolis brands and showcased below. Keep scrolling to see how these mavens are positioning their brand on Facebook.

A nice example of using their logo and company tag line while still showcasing their product line in an appetizing and clear manner.

Red Wing Shoes has an interesting photo showcasing their staple product, heavy duty work boots, with their use of photography.

The Minnesota Twins page caught my eye with their use of their website address in the top corner.  That is a forward way to encourage two way traffic, between their Facebook page and their website.

Surly, a local brewing company is using their cover photo to introduce and market a new brew.

There are many creative ways to display new products, company information and messages with the new Facebook Timeline profiles.  Make sure to get creative and utilize some of these eye-catching ideas for your brand!

FanTools Plan for your Business

We’ve made FanTools easier to user and even smarter at marketing your business on social media.

Next time you log into FanTools, you’ll notice the updated dashboard with the new Plan tab.  You can now create a social media marketing Plan to compliment your business’ objectives by choosing and modifying a Plan that is the perfect fit for you.

The Plan is designed to allow you to pick what kinds of social media activities you want, when you want them posted, and how often.  After browsing our Plan Library and finding the right plan for your business, just click “Add to my Current Plan”.

Dig around, and you’ll see how we’ve changed the look and feel and improved the navigation to make it even more easy to use.

Still haven’t gotten started?  That is okay!!  Get started today for FREE and you’ll be guided through a seamless setup process that only takes minutes!

Have any questions?  Please feel free to leave a comment.

FanTools updates with new reporting!

The Four51 FanTools team is proud to announce new updates to FanTools available today.

New Promotion Reports

We have significantly upgraded our promotion reports, providing businesses with more information on the success of their promotions, and adding social activity metrics for insights into how offers are socialized. Promotion reports are viewed by clicking the Results button on the Promotions list.

FanTools Reports

Note: our new reports require FanTools administrators to complete a simple one-time re-authentication of Facebook permissions. You’ll notice the dialog the first time you click the Results button from the Promotions list. Existing promotions will have incomplete data. Please contact support if you require specific data for promotions existing prior to January 11, 2012.

More Updates

  • More Formatting Control. The long description in coupons, flash deals and group buys now allows for bullets and numbering.
  • Better Image Management. Information posts now include the stand-alone image in the deal view. See the How to Create an Information Post support article for more information.
  • Easier on the Eyes. The FanTools administration interface has been refined, with more consistency and a dynamic width that works better with wide screens computers.
  • New User Role. Administration user roles now allow for users that can manage transactions.
As always, if you have any questions or suggestions please visit the FanTools Support Center for more information.