Socialize your Company, Learn how with LinkedIn

Most people already have a personal account with Facebook, Twitter, and LinkedIn, but what about your business?

Today I encourage you to start spending more time on your business, by building the brand instead of updating your News Feed every 5 minutes… just to see one more post from someone you don’t care about talking about their “#firstworldproblems”. Continue reading

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Social Media Marketing, Getting Started on Facebook

Many people have been on Facebook for a long time, or have had a business page on Facebook.  The difference of being on Facebook and utilizing Facebook is where people get caught up.

Social Media Marketing, Getting Started on Facebook

Are you ready to get started marketing on Facebook? You might think that Facebook is simply a social network people use to meet and chat about their personal life. While that is certainly true, it is also true that Facebook is where people share their positive and negative thoughts about companies, products and services. Marketing on Facebook is one of the most cost-effective ways for you to attract and engage millions of prospective customers.

Perhaps you’ve heard that if Facebook were a country, it would the 3rd largest. With half of its 750 million fans logged in at any given moment, a world of opportunity awaits you and your brand. All you need to do to capitalize on this phenomenon is to get started.  Sounds easy, right?

It is easy if you grew up with PCs, iPods and smart phones. For those of who didn’t, you may be wondering: where do I even start? To get going, here are four easy steps to getting started.

Sign up!
Remember the old saying “a journey of a thousand miles begins with a single step?” First things first, stop talking about your Facebook page and just do it. The first thing you need to decide is what kind of Facebook page you want to create. You can create Facebook pages for a Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, Cause or Community. To sign up, start here.

Be Thorough
You may be tempted to just jump in and signup. However, if you intend to use Facebook to market your business, it is important to fully complete your profile. Make sure you take every opportunity to tell the Facebook world what you and your business are all about. Make sure you have a profile picture and fully complete your information tab. Some business owners use a photo of themselves. Others use a photo of their business logo, their business address or some other image that represents their brand.

Take some time to plan what you want to accomplish with your Facebook page. Make sure that your plan involves integrating social media into your broader marketing plan. With regard to generating leads with Facebook, getting a large number of fans is very important.

Your plan can be as simple as writing down challenging, yet attainable goals on the number of fans you want to secure or the number of leads you want to generate. Plan to implement some potential tactics and commit them to schedule. For example, on Monday post information, on Wednesday ask a question and Friday offer a deal.

Most importantly, give your plan enough time to succeed. Social media marketing takes a little time to get moving. Don’t just update your status twice and give up. Once your base starts growing you’ll be able to see your true reach.

Developing and implementing a plan to market your business on Facebook is one of the most cost effective ways to build brand awareness and generate new leads for your business. Remember, if it were a country, it would the 3rd largest. With half of its 750 million fans logged in at any given moment, you could have a world of opportunity!

(Post originally posted on the Main Street Chamber’s Blog.)

Using Social Media to be Anti-Social

A Facebook wall is a very important part of a businesses ability to interact with their fan base, but it can also be seen as a threatening tool to the brand.  I have read many articles and participated in several conversations with businesses of all sizes who are worried about having a Social Wall, which allows fans to post to the wall.  Many brands who have a Social Wall get negative comments and dissatisfied customers, but they also get positive reviews and a loyal following.  Brands who do not have a Social Wall worry about their reputation, rightfully, but they also need to discover the positive power of having a Social Wall.  This gives the brand a chance to provide excellent customer service, and to do it publicly!  If a dissatisfied customer posts to the wall, you can directly and publicly communicate with them to resolve the issue.  This shows all users the brand cares and is listening.

(Aside to my Marketing peers: if you still think you control your brand, get over it. You don’t.)

Using a Social Wall should also carry a company policy behind it.  There needs to be rules.  In the article Grocery Chain’s Facebook Strategy Gets It 100 Fans/Minute by Robyn Tippins on  Publix, a major grocery store chain in Florida and along the East Coast, did an excellent job putting together their Social Community Guidelines and attracting fans.  Publix posts their Commenting Guidelines, created Employee Social Guidelines, and aren’t afraid to answer the toughest customer questions.  This has proven to work well for Publix.  It gives them a chance to create relationships with their customers, and to learn and gain more information of what their target wants.

There is power to giving your customers a voice.  It can be uncomfortable for many businesses to have a public display of unsatisfied customers, but customer service is what sets one business apart from the next.  Take this opportunity to create company guidelines and use a Social Wall as a way to connect and satisfy your customers.