What’s an OrderCloud?

Over the years, Four51’s various apps, CommerceTools and FanTools have been used to make it easy to connect everyone and everything in a way that instantly makes the goods and content necessary to operate a business available to order, access or download 24/7.

More than a decade after Four51′s inception, our world is driven by the convergence of multiple forms of media content and the demand for product and supply is higher than ever.

OrderCloud is the cloud-based, custom solution and site created for ordering, accessing and distributing all goods and content regardless of type 24/7: print, promotions, social media, video, audio, food supply, janitorial, office supplies, you get the idea. Everything and everyone connected,  in one place. The OrderCloud branding enables market-specific conversations to occur. If you have any questions, feel free to Contact Four51.



See you at the Alphagraphics Show!

In only 6 days, Four51 will be heading to the Allegra Network Alphagraphics Joint Technology Expo.  For all who are going, take the time to stop by our booth #832 to find out about our all new Advanced Sales Program!

This FREE program will give you access to better equip prospecting/sales support and planning, marketing collateral, and more. We want all our customers to have the knowledge and expertise to use and sell CommerceTools effectively, which is why we are offering this program as a complimentary service to our customers.

We are also introducing our new FanTools Enterprise Solution.  This new edition specifically addresses the social media challenges of distributed businesses.

If you are looking for more information on either one of these new and exciting opportunities please stop by and see us at the Expo, booth #832, or visit us online by clicking here.

We hope to see you there!

Foursquare Specials

Our most recent FanTools update reaches one more social media platform, Foursquare.  For those who are unfamiliar, Foursquare is a location based social networking site, which allows users to check in to different venues using their mobile device.

For the venue, Foursquare allows them to recognize their customers and reward them for their loyalty.  FanTools users can now schedule and publish any of the available Foursquare specials listed below:

Mayor – available only to the mayor of the venue
Check-In – available to anyone, any time they check into you venue
Loyalty – activated only after repeat visits.
Newbie – for anyone, provided it is the first time they have checked into the venue.
Swarm – available when many people check in at once.
Friends – available when a group of people check into your venue together.
Flash – available to a limited number of people who check-in first.

Similar to the recently added Facebook Deals, or creating a flash deal, coupon, or group deal, Foursquare Specials are just as easy and intuitive in FanTools.  Below is a screen shot of what the form looks like inside of our app.


If your business hasn’t gotten started using Foursquare, it is easy to sign up and start rewarding customers when they check-in to your venue, just go here.  It is also a great place for you to learn more about Foursquare and its role in the social media world!


Post authored by: Jennifer Tongen

FanTools now with Facebook Offers!

FanTools has developed coupons, flash deals, group deals, and information posts… and we are excited to announce we’ve now added Facebook Offers!

Facebook Offers is a simple mechanism for a business to give customers discounts on their page.  Fans can then share it, comment on it, and claim the deal.  Offer details are sent to a fan once its been claimed via email and can then be redeemed in the store.

We’ve made this option available in FanTools, and we’ve made it even better!  It’s as simple as this:

  • In your FanTools account, create a Facebook Offer, just like you would a coupon post
  • Hit the preview button to see exactly what your Facebook fans will see your wall, similar to the one below:
  • Now that you have your Facebook Offer ready to go, you can decide when you want it posted on your wall, and how often.  Just set it to your social media marketing calendar and forget it!  The offer will post and you can sit back watch your bottom line rise while your fans share and redeem your offer!

We are excited to be able to bring this Facebook feature to the next level by allowing our customers to control what, when, and how often their Facebook Offers are posted!  Login to your FanTools account today to get started!  Don’t forget to schedule your Facebook Offers in advance by using your personal social media marketing calendar!

Web to Print: Kitting

Kitting in the CommerceTools word is an important tool, especially while selling.  Kitting is grouping several different products to create one product option.  Most people know about kitting, but if you haven’t gotten it setup, we can help you get started!  If you are familiar with kitting, but would like like to freshen up on what is available or need some questions answered, we can help you with that too!

Case Question:
Are kits/kitting supported in CommerceTools?  If so, can you briefly explain the kit functionality so I can tell if it will accommodate my customer’s needs?

Kits can be great tool in the sales cycle or to spice up the product offering for existing clients on CommerceTools.  The kit functionality supports basic/static type scenarios as the end user is not able to modify the products or their quantity in the kit.  Adding the dynamic kit functionality is on the roadmap as a phase 2 of the overall kit project.

To find out more about subscribing to the kit performance option or to check it out on the CommerceTools Demo environment, drop us a line at info@four51.com or submit a case.

Creating a kit on CommerceTools is very similar to creating a static product.  There are various differences like selecting which variable/static products to include as kit items, setting inventory to track at the kit and/or kit item level, and selecting if pricing will be displayed as an overall kit price or the sum of the kit items.  Click Here to read the Knowledgebase article creating kits.

Remember to subscribe to your favorite articles in the Knowledgebase to receive a notification when they get updated!!  Just click on “Subscribe” in the right navigation bar when viewing an article and enter in your email address.

The kit will appear as a single line item during the checkout process for an end user and in the emails.  When an order is received on the administrative interface, the kit items will be visible and can be sourced to the same or different suppliers.  **This is a great way to handle sourcing each aspect (embroidery, material, etc) of a job like a hat or shirt to different suppliers on CommerceTools.

In regards to kits in the Order Request XML document, the productType will be set to ‘Kit’, and there will be a new extrinsic element named ‘parentKitLineItemID’ that references the lineitemID of the line item containing the kit’s parent product.  Click Here to check out the Knowledgbase article on the Order Request XML document.

FanTools Plan for your Business

We’ve made FanTools easier to user and even smarter at marketing your business on social media.

Next time you log into FanTools, you’ll notice the updated dashboard with the new Plan tab.  You can now create a social media marketing Plan to compliment your business’ objectives by choosing and modifying a Plan that is the perfect fit for you.

The Plan is designed to allow you to pick what kinds of social media activities you want, when you want them posted, and how often.  After browsing our Plan Library and finding the right plan for your business, just click “Add to my Current Plan”.

Dig around, and you’ll see how we’ve changed the look and feel and improved the navigation to make it even more easy to use.

Still haven’t gotten started?  That is okay!!  Get started today for FREE and you’ll be guided through a seamless setup process that only takes minutes!

Have any questions?  Please feel free to leave a comment.

Implementing QR Codes

QR Codes aren’t new anymore, but they are certainly a great way to get particular information across or guide people to a certain image or webpage.  This is why CommerceTools has created the ability within our system to create and upload QR Codes to templates.  Try scanning this one with your QR Code reader on your smart device now!


CommerceTools QR Code

Case Question: I have a new customer that would like us to put a QR Code on the back of their business cards.  Do I have the ability to do this with CommerceTools?

Absolutely! With the Pageflex QR Code plugin, customers are now actively creating QR Codes for a number of products, including business cards that contain vCard or meCard information.  To download the required Pageflex Plugin, follow this link.

A little history for you… A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes.

Tell us!  Have you ever scanned QR Codes before?  Also, if you have any questions, please feel free to reach out to us!

CommerceTools Web to Print Approval Rules

Asking for permission is something we are all taught at the youngest age possible… but it is also something you don’t necessarily grow out of.  Certainly it changes, and it probably changes a lot, (at least I hope so).  There are many times in business where you need approval from a superior or sometimes even a subordinate.  It is a way to double check our work and keep people accountable.  Its also a way to ensure we… well, to say it straight, don’t screw stuff up!  When using CommerceTools, companies run into many scenarios that require approval rules.  It helps them create processes that are near flawless.  We’ve taken that seriously and built our application in a way that allows for approval rules to be setup.  Read this common case question below to learn how to set up your own approval rules!Web to Print Approval Rules Continue reading

Customer Logon Continued

Last week we talked about the single sign-on work flow, and Four51’s take on it – Auto Profile Logon (APL). Headphones said that there was way too much information to convey in one sitting, so here he is with a follow-up…

Ah, yes. Way too much to convey in one sitting – so here we are sitting again. Thinking about ways to get users from one system into another system. Continue reading

Web to Print Product Image Zoom Funtionality

Online shopping and browsing is only becoming more popular.  Along with that, customers are demanding more functionality out of product websites.  They want to see their product, in detail, before purchasing.  If you have started selling promotional products to your customers and they are demanding more than a static image, continue reading to learn how to have a zoom on your promotional product images, exclusively.

Case Question: I recently began selling promotional products to my customer.  They are asking me for the ability to zoom in on the product image.  I do not want this same functionality for their print products.  Is this possible?

G-ray:  The ability to display your products in the way your customers want to buy them is an important consideration to online sales.  Best practices dictate well written product descriptions, multiple images that are both clear and optimized for the web so they load fast, and proofs for variable products.

Ski-Dog: We use Product Detail templates to create a different look and feel for a specific catalog, category or product.  The customization of a template can include html, javascript or  one of Commerce Tools image display widgets.  Click here to view a solution video and to read more about Product Detail templates.

Headphones: Those product image widgets Ski-Dog talks about are quite easy to implement and will add a great deal of pizazz to your products.  At a technical level we took some of the more popular jQuery plugins out there and added them to our own library.  The knowledgebase articles will show you how to use and configure the widgets to add features like light boxes, slideshows, zoom, and fade in to your products.