Business Practices: Who’s your best customer?

This seems like a simple question and most of our companies have a database full of figures that could tell us within seconds who spent the most money with our company last year, last month, or even last week.

But who pumped the most amount of revenue into your business last year is often not your best customer. This customer might have cost you in other ways. We all know who this customer is: the one who always has a custom order, the one who spends more time on the phone with your support team than they do working, the one who has the same billing question every month.

So how can you calculate the value your customers bring to your business? Continue reading

Marketing: Data is our friend, or so they tell me

To me, the word data evokes images of horror and pain, as if I’m being suffocated by endless rows and columns of ubiquitous Excel spreadsheets. Wow, scary…deep breath. To other masochistic souls, data is sheer bliss. Thankfully, here at Four51, we have some of these data freaks whose entire job it is to sort and sift through the seemingly endless information produced by the application.

The key with data is to make it relevant to you. Did you know that we processed nearly 1 million orders in 2007? Or that there are over 20,000 companies buying online through Four51 today? Yep, that’s right, the data says so. What else would you like to know? What do you need to get the “oohs” and “ahhs” from your customers and prospects? We constantly strive to provide you with the tools you need to more effectively present your e-commerce capabilities, but we need your feedback to do so! Chances are we have the information you need to help you seal the deal!


Client Growth Corner: USADATA and list acquisition

The Client Growth Corner is an ongoing column from our Client Growth Coordinator

Hi All,

Last week I participated in an in depth demonstration from Ed Greissle at USADATA, with whom we have partnered to provide list acquisition capabilities. You can now obtain and integrate list acquisition functionality into the Four51 application in two ways.

First, there is the traditional USADATA Leads Module v. 4.0. This comprehensive platform generates lists from seven databases including two consumer options, business, new movers, and executive choices. You also are allowed custom selection when choosing the data points your customers can access. Being a Four51 network member grants you a 20% discount on the Leads Module. If you are interested, contact Ed at

As well as the complete USADATA Leads Module, Four51 has created the Four51 Leads Module, powered by USADATA. This platform allows you to provide list acquisition capabilities to your customers without any set-up or ongoing fees; you pay for what you use! With 2 databases of consumer and business information, you can increase the effectiveness of your customers’ marketing campaigns by providing them access to pertinent data. If you are interested in learning more about the Four51 Leads Module, please contact or check out our website.

As direct mail continues to permeate both the print and marketing space, superb data will become a necessity. Stay ahead of the curve and expand your service offerings by seamlessly offering list acquisition capabilities to your customers today! This is a quick and easy way to expand your services and help grow your business!