I heard someone at a conference of Chief Marketing Officers say the other day: “Data is the rock upon which I stand.”
Isn’t that a sad thing for a big-time marketing honcho to say? Continue reading
Geez, I am really glad we have a community of believers surrounding us here at Four51. Without our community, we might think all our ideas are pure brilliance. Luckily, we have a community that is supportive, honest and courageous enough to tell us like it is. Continue reading
Your customers and prospects will buy eagerly from you when they belong to a community of believers in you, your
brand, and your product or service. Do this well, and you will feel like Steve Jobs and his colleagues at Apple. Do this poorly, and you will feel like Rick Waggoner and his ex-team at G.M. Continue reading