New Year, New Social Promotions

We hope you had an enjoyable and profitable holiday season, both personally and professionally! As they say, there’s no rest for the wicked. Lots of offers expired as 2011 came to an end, so now it’s time to take a deep breath and plan a prosperous first quarter of 2012. The need to build traffic and build your brand never stops.

Remember, you can use FanTools to schedule your entire social promotions calendar. Just load up your offers, hit the schedule button, and go tackle one of the other 8 jobs you’re doing!

Here are some ideas to help get you started. These were gleaned from the many hundreds of social promotions published using FanTools over the last couple of months. Have a look, then pick a couple and give them your own twist.

Calendar Creativity. The next three months offer some great holidays to leverage: MLK, Chinese New Year (who’s going to cater your year of the dragon party), Groundhog Day, Valentine’s Day, Presidents’ birthdays, St. Patrick’s Day,  and our personal favorite…Leap Day! Leap Day is tailor-made for a flash deal.

Speaking of the Calendar…why not publish one? Tell your customers when your pick-up days are, your classes, your special guests, your grand opening, the arrival of a new product or start of a new service. You get the idea.

One-Time Freebie Upgrade. How about a free appetizer with two entrees or free hot rocks with an hour massage? Get ‘em hooked.

It’s That Time Again. The new year is a great time for getting customers to think about infrequent purchases and “things they’ve been meaning to do.” Examples: come in for a free vacuum tune-up, jewelry cleaning, cooking class, skate sharpening, teeth whitening, spring fashion preview. Get your ducts cleaned and insulation evaluated.

The Old Stand-By. Who doesn’t love a free trial? Or how about a “bring in a friend” offer? Want to build repeat traffic or boost a weak part of the day — how about an offer to get an offer? Get a half-price cup of coffee before 11:00 and receive a coupon good for a deal after 4:00 pm. Bring in this coupon before a certain date and receive a “super coupon” good until March 31.

We hope you’re inspired. Thanks for your support, and let us know how we can help you. Click here for support and office hours.

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