The Facebook Timeline isn’t necessarily “new” anymore, but there is still life in sharing some of the latest ideas that I’ve seen socially savvy companies incorporate into their strategy.
- No promotions, coupons or advertisements
- It shouldn’t be primarily text-based or infringe on anyone else’s copyright
- No price or purchase information, such as “40% off” or “Download it at our website”
- No contact information, such as web address, email, mailing address or other information intended for your page’s About section
- No references to user interface elements, such as Like or Share, or any other Facebook site features
- No calls to action, such as “Get it now” or “Tell your friends”
Facebook draws a pretty clear line between what they consider appropriate or not. At first glance it may look restricting, but it still leaves lots of room for creativity and messaging! The cover photos have proved to be very strong statement pieces to grab attention, introduce products or ideas, and grow your fan base. I’ve taken a few good examples of local Minneapolis brands and showcased below. Keep scrolling to see how these mavens are positioning their brand on Facebook.
There are many creative ways to display new products, company information and messages with the new Facebook Timeline profiles. Make sure to get creative and utilize some of these eye-catching ideas for your brand!