Most people already have a personal account with Facebook, Twitter, and LinkedIn, but what about your business?
Today I encourage you to start spending more time on your business, by building the brand instead of updating your News Feed every 5 minutes… just to see one more post from someone you don’t care about talking about their “#firstworldproblems”.
Okay, see where I’m headed? I recently read a great blog post by Stephanie Sammons on tips to creating a company profile on LinkedIn. One of the tips I found most interesting was encouraging businesses to showcase their products and services. Why wouldn’t you?! Every chance you get to brag about your business’ superior services/products is a chance to gain another customer, or spread the good word. Make sure to include this information your company profile. Many businesses are not, and they are potentially missing out on business. As Sammons wrote in her blog post “There is a tremendous window of opportunity for small- to medium-sized companies to significantly grow visibility and market share on LinkedIn because there is little competition.”
So take our advice, and start taking advantage of your company profile on LinkedIn today. Thousands of businesses haven’t, giving you a chance to stand out to a group of eyes you may never thought you’d have the chance to connect with.