Marketing: Data is our friend, or so they tell me

To me, the word data evokes images of horror and pain, as if I’m being suffocated by endless rows and columns of ubiquitous Excel spreadsheets. Wow, scary…deep breath. To other masochistic souls, data is sheer bliss. Thankfully, here at Four51, we have some of these data freaks whose entire job it is to sort and sift through the seemingly endless information produced by the application.

The key with data is to make it relevant to you. Did you know that we processed nearly 1 million orders in 2007? Or that there are over 20,000 companies buying online through Four51 today? Yep, that’s right, the data says so. What else would you like to know? What do you need to get the “oohs” and “ahhs” from your customers and prospects? We constantly strive to provide you with the tools you need to more effectively present your e-commerce capabilities, but we need your feedback to do so! Chances are we have the information you need to help you seal the deal!


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