Isn’t anywhere sacred anymore? Everywhere I turn, advertisers are after me. I send an email to my friend in New York and Gmail tells me about cheap airfare to JFK or discount Yankees apparel. I login to check my Facebook and I’m given the diet secrets of the stars. Even my beloved XM radio is no longer safe, occasionally telling me how to make my dog stop stinking or manage my unruly children. Well, I’ve got news for you advertisers: I don’t have a dog, I don’t need to lose weight, and I hate the Yankees! Bah!
My rant was corroborated upon reading this in The Washington Post. The author, like myself, was annoyed by advertisers preying on presumed areas of interest or psychological soft spots in an attempt to make a buck. Clearly, I understand this is how the internet works and online advertising is rapidly increasing, but can’t I have a minute out of my day where I’m not bombarded? Isn’t it possible to interact with my friends, conduct commerce, or even read the news without someone trying to sell me something? I think we’re at a pivotal moment and I’m not sure what to think about the direction and future of internet advertising. For now, it has me teetering on the edge of curling up in the fetal position and (gasp!) returning to more traditional media. I’m sorry Generation Y, I know I’m a traitor.
Are you just as irked, or do you feel we brought this phenomenon on ourselves and have to pay the piper?
(If you need me, I’ll be reading the newspaper.)