I’ve really noticed an uptick in green discussions here in the print industry. As mentioned, WTT just had a whole green week and, almost overnight, every e-newsletter to which I subscribe has added a section on the environment. Now, I … Continue reading
I mentioned the Green Corner of Connect Four51 a while ago, but wanted to post exclusively about it now that we put out a press release on it. The Green Corner is simply a subset of the Connect Four51 network … Continue reading
Last week I wrote about getting on the green bandwagon and then, by pure serendipity, I saw this article on PrintingNews.com the next day. I found a couple of very interesting points. First, there was the unsurprising point that customers … Continue reading
I know there have been a lot of sustainability posts lately, but there’s a lot going on recently! This post in particular covers an important development for everyone in the sustainability game–and those thinking about getting in it, too. The … Continue reading
I wrote about greenwashing a little over a month ago, and seeing this article today reminded me of the importance of being very careful in any and all “green marketing.” As the article points out, it’s very tempting to get … Continue reading
Ad Age had a post this morning that reminded me of the danger in trying to jump on the sustainability band wagon without any real plan or intention. ‘Greenwashing’ is the term given to those who tout their environmental concerns … Continue reading