Games by James, Very Serious About Fun, and FanTools!

Four51 announced today that Games by James has licensed FanTools, a social media marketing platform that allows merchants to publish offers to Facebook fans and Twitter followers.

Founded in 1979, Games by James specializes in board games and puzzles, from the most popular to the hard to find. Of the six total stores, the five mall-based Games by James stores, all located in Minnesota and Wisconsin, are owned and operated by McKee Investments.

According to Glenn McKee, President of McKee Investments, Games by James wants to consolidate its Facebook presence on a single page and attract a younger, social-savvy audience that’s no longer responding to email. The company has kicked off the fan acquisition phase with two aggressive offers: a free t-shirt and $10 off a purchase of $25 or more. In addition, McKee Investments is cross-promoting its Victory Points loyalty program with its Facebook page.

Check out Games by James’ Facebook Page here. The FanTools application is running in the tab called Sweet Deals! To see how other businesses are using FanTools, visit the Four51 FanTools Facebook page, and browse our Likes in the left navigation.

FanTools is Enterprise Ready- What does this mean?

When you think enterprise, you think big.  FanTools is unique because it can be used for a small business or for enterprise size businesses.  FanTools can support multiple locations and multiple Facebook pages.  Unlike competitors (see here), FanTools is highly configurable. It is possible to have any combination of administrators, pages, locations, and deals.

Read this example.  The National Multiple Sclerosis Society: Minnesota Chapter uses FanTools.  They have one FanTools admin logon and one main administrator.  The Minnesota MS Society has several different Facebook pages for their different events throughout the year.  For example: Bike MS, Mud Run for MS, Walk for MS, ect.  What the MS Society was able to do, and do it effectively, was create one SmartDeal: $10 off Registration, and post it to their various Facebook pages from a single sign-on admin dashboard environment.  The MS Society didn’t publish the same SmartDeal on all of their pages, because some of their pages had events which had already passed.  FanTools allowed the administrator to pick and choose which pages they published the SmartDeal to.


Here is second example of an enterprise size business utilizing FanTools.  Wendy’s FourCrown Franchise.  Wendy’s FourCrown has 58 different store locations, but they created one Facebook page.  With this model, they are able to create SmartDeals within the FanTools admin dashboard and push a deal to their Wendy’s FourCrown Facebook page, and have the deal apply to all 58 locations.


FanTools is an easy way to manage your brand’s various different social media marketing needs, and it is highly versatile, from Non-Profits, Restaurants, and Retail.  The FanTools application is highly configurable and was uniquely built to not only support small businesses, but to efficiently accompany large enterprise clients.

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