In The News: Four51′s Mark Johnson and A Committment To Preparing The Future

Originally published on the St. Olaf College News page.

Fifteen years ago two Oles created a summer internship program that aimed to connect St. Olaf College students with entrepreneurial alumni in the Twin Cities.

Brothers-in-law Mark Johnson’82 and Paul Estenson ’80 knew that these connections would be vital for students as they entered the professional world and would provide them with valuable work experience. They wanted to give students the opportunity to gain this career experience and networking savvy by interacting with alumni-owned or managed companies in the Twin Cities.

The Estenson Internship Program proved to be the perfect outlet, and over the years it has given more than 120 students a place to challenge themselves while gaining a significant advantage over their peers.

“We provided the students with a ‘laboratory’ to explore their entrepreneurial impulses through paid internships and also to meet and get to know a great group of established business people who share a passion for the college,” Johnson says.

St. Olaf alumni have made these experiences possible, sponsoring the internships and providing close to $1 million in summer earnings for students . . .

Read more on the St. Olaf College News website.

We’re Hiring! Account Executive

Job Description

The Account Executive will work within an assigned geographic territory to generate new business, manage an activity plan, and perform account management duties as required.

Main Areas of Responsibility:

  • Develop product competence and a thorough understanding of Four51 solutions.
  • Identify, contact, qualify, and close new business within an assigned local geography.
  • Meet and exceed monthly activity targets.
  • Develop and maintain an excellent understanding of the needs of prospects in the SMB social marketing space and determine how those needs are best addressed by the Four51 solutions.
  • Use knowledge of technology, products, processes, industry expertise, and consultative sales skills to educate prospects on the Four51 value proposition.
  • Proactively participate in local networking events, trade events, shows, and conferences to build relationships and heighten visibility of Four51 solutions.
  • Update CRM system to generate activity, pipeline, and sales reports.

Desired Skills & Experience


  • Four-year college degree (3.0 or greater GPA).
  • 1-2 years sales experience in marketing services, advertising, or Software as a Service.
  • Proficient with MS Office products and familiarity with CRM systems, social media, and eCommerce.
  • Ability to work independently and manage activity plan.
  • Strong verbal, written, and communication skills, as well as strong attention to detail.

Company Description

Four51 is a Bloomington, MN-based cloud computing software company in the fast growing ecommerce industry.  Founded in 1999, our solutions help thousands of businesses around the globe better distribute their various brand messages to their customers and employees.  Our latest application called FanTools, launched in late 2010, is experiencing significant growth in user acceptance and we are therefore experiencing solid growth in our business.  FanTools is a social media marketing platform that allows marketers to create, publish, and share preference-based deals and sound content to a merchant’s Facebook page.

Four51 offers a competitive starting salary and incentive bonus program, fringe benefits including health/dental Insurance and 401(K) with match, an outstanding working environment including free (covered) parking, access to walking/running trails and exercise rooms/fitness classes, and is located in a convenient close-in suburban location.   Four51 has a challenging workplace team with smart, experienced individuals who can provide the opportunity to help you grow and develop.

Please submit resume to Kari Weiss,  Please title subject of message with “Account Executive”.

Additional Information

January 10, 2012
Business Development, Sales
Competitive Starting Salary

Growing software firm Four51 helps clients go paperless via The Line Magazine

Originally published The Line Media

In the dystopian novel “Fahrenheit 451,” Ray Bradbury describes a world where firefighters start blazes instead of ending them, burning books and libraries because reading is outlawed. Continue reading

FanTools 2.0 is Coming!

FanTools 2.0 is scheduled for release the week of September 12th, 2011. There are many new features and enhancements we are excited to share!

To highlight a few…

New promotion types. Three more promotion types will be available in addition to coupon (formerly SmartDeal):

  • Group Buy — Create “daily deal” type offers (similar to Groupon). With FanTools, you control the discounts, timing and terms and keep all the money
  •  Flash deals — Create time-sensitive offers that include a countdown timer! Think about a theater with extra tickets to sell right before the show, or a food vendor who needs to quickly clear out excess inventory
  •  Informational posts — Get the word out to all your fans about upcoming special events, guest appearances, new menu items…any type of message that isn’t offer-related


Please join us for a free in-depth Webex demo of the new FanTools features and enhancements!

When? 12:00 noon CST September 7, 2011

How? Just click here to register!

Who? Jim Lahner, Customer Support and Scott DeToffol, Product Director

To learn more about the release, please visit our blog between now and the week of September 12th for more updates on our development efforts. And remember to keep yourself up to date with FanTools and social media by visiting the Four51 FanTools Facebook Page.


Figaro’s Pizza Serves Up FanTools!

Four51 announced Figaro’s Pizza has licensed FanTools, a social promotions platform that enables merchants to create, publish, manage and analyze offers on Facebook, Twitter and mobile.

Figaro’s is celebrating 30 years of commitment to great products and unbeatable customer service to each and every customer.  With over 100 franchises worldwide, Holly Earle-Schultze, VP of Marketing, said “Figaro’s Pizza is using FanTools to enhance our social media presence and deliver offers to our  Facebook fans and loyal customers. FanTools is another method for engaging customers and learning more about their preferences.”

To see how Figaro’s is using FanTools today, check out their latest Figgy FB Deal!  Below is a screen shot of their current deal, and how it appears on their Facebook wall.  Click on the image to see how the Figgy Deals tab works!





To see how other businesses are using FanTools, visit the Four51 FanTools Facebook page, and browse our Likes in the left navigation or visit the Who’s Using FanTools? tab.

Four51 Called Major W2P Player in New Report

According to this post on Benzinga, the research report, titled “Web-to-Print: A Global Strategic Business Report,” announced by Global Industry Analysts Inc., provides a strategic review of the Web-to-Print industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report analyzes the market for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Continue reading

Social Marketing Packs a Punch at Punch

This is a bona fide trend. More spending on social, less on traditional marketing tactics. Punch Pizza explains its thinking in the email below. [Boldface added]


We are moving all marketing this yr to online & social media and not
printing new paper discount cards.

We have decided to focus our marketing in the future on email
electronic coupons and social media marketing through facebook and
twitter. Our promotions have grown exponentially over the last 2
years as social networks have literally exploded (in a good way).

We got feedback from many of you over the last few weeks about our
marketing programs.

There was some concern that we would end the super crazy, line down
the block free pizza promos.  No way!   We plan to continue the huge
promo days like the free mimi days, free margherita days when our
community needs it (like losing nfc championship games )and  fun days
like dead pizza day.  We take a lot of pride in how many pizzas we can
cook in these busy days and make to our high quality standard (in
operations, getting your butt kicked is fun)

We also plan to do more less crazy, but still nice, promos that last
over a few days so the lines don’t make it too difficult to
participate.  Like last week’s valentine promo where we gave away over
$100,000 of free pizzas over four days.  Other good ideas we got were
to do free upgrades on an ingredient or special pizzas for our
connected customers or complimentary wines or other beverages.  We
also plan to do some special tasting events this year for interested

One of the most powerful changes that social media has brought, is how
we can use our events to raise money and donations to good causes.
Last year, through our promotions with Second Harvest and Children’s
Cancer Research and “Bob’s Sleepout”,   we collected over 12 tons of
food for the hungry and over $10,000 in cash contributions.

We also heard customers lament the end of the punch card.  When we
introduced the paper card almost 3 years ago, social media was in its
infancy.  As the card grew in use and our online promotions increased,
it became apparent we could not do both.   Its seems pretty clear to
us that the future is lies with electronic and social media for
promotions. However, we will honor existing punch cards until June 1,

If you have any other questions, please email me at