Here are a few suggestions on how to do that: Continue reading
Humor can be a strong component of a company’s social media success. It should be incorporated into the company content calendar. Humor can be internet gold launching a person or product to instant celebrity by going viral, but it can also go too far and result in a public relations nightmare.
With both ends of the humor spectrum in mind it can be hard to know when and where to add humor. Continue reading
Growing up, my parents stressed the importance of manners. I was supposed to answer the landline “Hello, this is Jenny speaking.” However, answering one phone used by multiple people will soon be a lost art.
With the advances in technology, I am sure when I have children they will not be answering a landline. However, there are new means of communication namely social media, and manners are still applicable.
If you are new to the social media world or unsure of what is considered good manners on social media this post is for you. Continue reading
Tools like Hootsuite, FanTools, Buffer and many others allow you to schedule social media updates. Having the ability to schedule social media updates is an amazing thing.
I can schedule a tweet to go out months from now or a Facebook status to go up on my birthday next April. Since this is so amazing you may find yourself wanting to schedule and automate everything. Don’t do that!
Twitter has become one of my favorite forms of social media, right next to Pinterest. It’s a great tool to connect with people in your industry, thought leaders, friends and family, coworkers, businesses you like and people who are interested in the same things as you.
You can search for people by name or topic, you can meet people in Twitter Chats, or you can find people from other sites such as personal or business webpages and LinkedIn.
If you are new to the excitement that is Twitter, you may be wondering – How on earth do I get people to follow me?!
Content is key – Think about what you want to use Twitter for. Do you want to promote your business? Are you focused on your personal brand? Is it just for fun? Think about what you want out of Twitter and then produce and share related content. Continue reading
We’ve made FanTools easier to user and even smarter at marketing your business on social media.
Next time you log into FanTools, you’ll notice the updated dashboard with the new Plan tab. You can now create a social media marketing Plan to compliment your business’ objectives by choosing and modifying a Plan that is the perfect fit for you.
The Plan is designed to allow you to pick what kinds of social media activities you want, when you want them posted, and how often. After browsing our Plan Library and finding the right plan for your business, just click “Add to my Current Plan”.
Dig around, and you’ll see how we’ve changed the look and feel and improved the navigation to make it even more easy to use.
Still haven’t gotten started? That is okay!! Get started today for FREE and you’ll be guided through a seamless setup process that only takes minutes!
Have any questions? Please feel free to leave a comment.
Social Media is seductive for start-ups because it can be done very cost effectively many times it can be done for FREE. The low cost is seductive, saving money is essential to any start-up. Social media can become a distraction for start-ups because it can cause them to fail to focus on other PR tactics and it can take away from the business side (which is why you’re on social media in the first place).
Here are some tips for startups to effectively help manage their social media: Continue reading
Not long after the Pinterest craze went mainstream earlier this year, other related sites began to emerge such as Pinerly, a Pinterest measurement tool, and sites like Dudepins, Gentelmint and MANteresting image sharing sites for guys.
Colin Brown one of the Co-Founders of Dudepins spent sometime with me to talk about social image sharing sites, Dudepins specifically and entrepreneurship.
Contests are a great way to engage your social media following and can be done very cost effectively. If you host a good contest it has the potential to go viral! Here are 5 simple steps to hosting a Pin It To Win It contest on Pinterest.
Birchbox, a beauty sample startup, identified the Zoya Blogger Collection nail polish as a desirable prize. It can be purchased for $22.00.
Tip: It’s even better if the prize is visually appealing so it lends it’s self to sharing! Continue reading
I have compiled a list of top notch people who post about social media on Twitter. If you are involved in the field of social media you should be following these people! These accounts were chosen for sharing content related to social media and responsiveness to others on Twitter. The accounts listed below are in no particular order. Happy following!