Foursquare Specials

Our most recent FanTools update reaches one more social media platform, Foursquare.  For those who are unfamiliar, Foursquare is a location based social networking site, which allows users to check in to different venues using their mobile device.

For the venue, Foursquare allows them to recognize their customers and reward them for their loyalty.  FanTools users can now schedule and publish any of the available Foursquare specials listed below:

Mayor – available only to the mayor of the venue
Check-In – available to anyone, any time they check into you venue
Loyalty – activated only after repeat visits.
Newbie – for anyone, provided it is the first time they have checked into the venue.
Swarm – available when many people check in at once.
Friends – available when a group of people check into your venue together.
Flash – available to a limited number of people who check-in first.

Similar to the recently added Facebook Deals, or creating a flash deal, coupon, or group deal, Foursquare Specials are just as easy and intuitive in FanTools.  Below is a screen shot of what the form looks like inside of our app.

 

If your business hasn’t gotten started using Foursquare, it is easy to sign up and start rewarding customers when they check-in to your venue, just go here.  It is also a great place for you to learn more about Foursquare and its role in the social media world!

 

Post authored by: Jennifer Tongen

FanTools now with Facebook Offers!

FanTools has developed coupons, flash deals, group deals, and information posts… and we are excited to announce we’ve now added Facebook Offers!

Facebook Offers is a simple mechanism for a business to give customers discounts on their page.  Fans can then share it, comment on it, and claim the deal.  Offer details are sent to a fan once its been claimed via email and can then be redeemed in the store.

We’ve made this option available in FanTools, and we’ve made it even better!  It’s as simple as this:

  • In your FanTools account, create a Facebook Offer, just like you would a coupon post
  • Hit the preview button to see exactly what your Facebook fans will see your wall, similar to the one below:
  • Now that you have your Facebook Offer ready to go, you can decide when you want it posted on your wall, and how often.  Just set it to your social media marketing calendar and forget it!  The offer will post and you can sit back watch your bottom line rise while your fans share and redeem your offer!

We are excited to be able to bring this Facebook feature to the next level by allowing our customers to control what, when, and how often their Facebook Offers are posted!  Login to your FanTools account today to get started!  Don’t forget to schedule your Facebook Offers in advance by using your personal social media marketing calendar!

FanTools Gets a Fresh New Look!

This morning, FanTools unveiled a fresh new look with many new features!  As you’ve probably read, we have updated the dashboard, created a social program based on your business, expanded info posts, videos, and photos, for Facebook and Twitter, and we’ve done it all with you in mind.

Here is a sneak peek of the FanTools Dashboard:

To see more of the new look and feel log in to your FanTools account by clicking here!

But wait!  We’ve also created this great video to walk you through the new FanTools admin environment, so you can keep yourself and your employees up to date with what has changed, and what has been added!

http://youtu.be/Wcn-8jfEAis

We hope you like what you see, and we’ve worked hard to make sure you can stop working harder, and start working smarter.

 

FanTools launches new reporting metrics.

The Four51 FanTools team is proud to announce new updates to FanTools available today.

New Promotion Reports

We have significantly upgraded our promotion reports, providing businesses with more information on the success of their promotions, and adding social activity metrics for insights into how offers are socialized. Promotion reports are viewed by clicking the Results button on the Promotions list.

Note: our new reports require FanTools administrators to complete a simple one-time re-authentication of Facebook permissions. You’ll notice the dialog the first time you click the Results button from the Promotions list. Existing promotions will have incomplete data. Please contact support if you require specific data for promotions existing prior to January 11, 2012.

More Updates

  • More Formatting Control. The long description in coupons, flash deals and group buys now allows for bullets and numbering.
  • Better Image Management. Information posts now include the stand-alone image in the deal view. See the How to Create an Information Post support article for more information.
  • Easier on the Eyes. The FanTools administration interface has been refined, with more consistency and a dynamic width that works better with wide screens computers.
  • New User Role. Administration user roles now allow for users that can manage transactions.
As always, if you have any questions or suggestions please visit the FanTools Support Center for more information.

FanTools updates with new reporting!

The Four51 FanTools team is proud to announce new updates to FanTools available today.

New Promotion Reports

We have significantly upgraded our promotion reports, providing businesses with more information on the success of their promotions, and adding social activity metrics for insights into how offers are socialized. Promotion reports are viewed by clicking the Results button on the Promotions list.

FanTools Reports

Note: our new reports require FanTools administrators to complete a simple one-time re-authentication of Facebook permissions. You’ll notice the dialog the first time you click the Results button from the Promotions list. Existing promotions will have incomplete data. Please contact support if you require specific data for promotions existing prior to January 11, 2012.

More Updates

  • More Formatting Control. The long description in coupons, flash deals and group buys now allows for bullets and numbering.
  • Better Image Management. Information posts now include the stand-alone image in the deal view. See the How to Create an Information Post support article for more information.
  • Easier on the Eyes. The FanTools administration interface has been refined, with more consistency and a dynamic width that works better with wide screens computers.
  • New User Role. Administration user roles now allow for users that can manage transactions.
As always, if you have any questions or suggestions please visit the FanTools Support Center for more information.

 

New Year, New Social Promotions

We hope you had an enjoyable and profitable holiday season, both personally and professionally! As they say, there’s no rest for the wicked. Lots of offers expired as 2011 came to an end, so now it’s time to take a deep breath and plan a prosperous first quarter of 2012. The need to build traffic and build your brand never stops.

Remember, you can use FanTools to schedule your entire social promotions calendar. Just load up your offers, hit the schedule button, and go tackle one of the other 8 jobs you’re doing!

Here are some ideas to help get you started. These were gleaned from the many hundreds of social promotions published using FanTools over the last couple of months. Have a look, then pick a couple and give them your own twist.

Calendar Creativity. The next three months offer some great holidays to leverage: MLK, Chinese New Year (who’s going to cater your year of the dragon party), Groundhog Day, Valentine’s Day, Presidents’ birthdays, St. Patrick’s Day,  and our personal favorite…Leap Day! Leap Day is tailor-made for a flash deal.

Speaking of the Calendar…why not publish one? Tell your customers when your pick-up days are, your classes, your special guests, your grand opening, the arrival of a new product or start of a new service. You get the idea.

One-Time Freebie Upgrade. How about a free appetizer with two entrees or free hot rocks with an hour massage? Get ‘em hooked.

It’s That Time Again. The new year is a great time for getting customers to think about infrequent purchases and “things they’ve been meaning to do.” Examples: come in for a free vacuum tune-up, jewelry cleaning, cooking class, skate sharpening, teeth whitening, spring fashion preview. Get your ducts cleaned and insulation evaluated.

The Old Stand-By. Who doesn’t love a free trial? Or how about a “bring in a friend” offer? Want to build repeat traffic or boost a weak part of the day — how about an offer to get an offer? Get a half-price cup of coffee before 11:00 and receive a coupon good for a deal after 4:00 pm. Bring in this coupon before a certain date and receive a “super coupon” good until March 31.

We hope you’re inspired. Thanks for your support, and let us know how we can help you. Click here for support and office hours.

FanTools updates with new Support Center, advanced Info Post editing

Today’s FanTools update includes the introduction of our new Support Center, advanced editing for Information Posts and more updates and bug fixes.

  • FanTools help articles and support can now be found at http://support.fantools.net, or by clicking “Get Help” in Admin. FanTools customers can review articles, post questions and email for support.
  • Information Post now has advanced content editing including the ability to embed media like YouTube videos and Flash files. The same editing tools are also available for the Active Deals welcome message.
  • Facebook wall posts generated by FanTools now include a Share link in addition to Like and Comment
  • The editing of promotions now includes a new section called “Scheduling” for setting publish/unpublish and valid/expire dates
  • When creating a new promotion, the option to publish a Facebook Wall Post message is now selected by default
We’re planning on many more improvements so stay tuned!

 

Fitness Promotions Gallery

Welcome to the FanTools Fitness Promotions Gallery!

Listed below you’ll find a variety of offers supporting many different promotional strategies in the fitness industry. The ever available Personal Trainer, low month to month rate, and discount-with-minimum are well represented. You’ll find offers designed to encourage trial of a specific service, drive traffic in groups, increase loyalty via Social Media and increase visits from a desirable demographic. The merchant name links to the actual offer image.

(Note that some of these deals cost the merchants tens of thousands of dollars in discounts and fees to the deal service. We don’t know which of these deals were profitable, if any, but isn’t it better to be in complete control of your own destiny?)

Lifetime
The Club
Fitness19
Anytime Fitness
The Club 2
Align Pilates
MetaBody Fitness
Minnesota Valley Martial Arts
Out On A Limb Dance Company & School
The Yoga Pioneers
Wolves Den Fitness

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Restaurant Promotions Gallery

Welcome to the FanTools Restaurant Promotions Gallery!

Listed below you’ll find a wide variety of offers supporting many different promotional strategies in the restaurant industry. The tried-and true BOGOs, cash-for-cash, and discount-with-minimum are well represented. You’ll find offers designed to encourage trial of a specific menu item or service, drive traffic in specific day-parts, increase party size and increase visits from a desirable demographic. The merchant name links to the actual offer image.

(Note that some of these deals cost the merchants tens of thousands of dollars in discounts and fees to the deal service. We don’t know which of these deals were profitable, if any, but isn’t it better to be in complete control of your own destiny?)

Afton House Inn $20 for $40 of value (AKA cash for cash)
Amore Victoria Lunch/Brunch “Buy One, Get One” (BOGO)
Baker’s Ribs Encourage trial of specific menu item
Barrio Classic discount with minimum purchase
Barrio 2 Free drink with minimum food purchase
Buca di Beppo 3 offers restricted to specific day-part, dine-in, carry-out
The Bulldog Lunch special featuring hot dog and beer for $4
Cafe Kem + Jasmine 26 + Jasmine Deli Encourage trial of specific menu item
Chateau St. Croix Winery Cash-for-cash deal requiring 2 people
Culver’s “Shotgun” approach to encourage large group visits
Duplex Targeting dinner goers along with Free offering
Darbar India Grill $5 discount with $25 purchase
Falafel King More modest BOGO — 50% off second item, plus numerous exclusions
French Meadow Targeting dinner with $5 discount based on min. purchase
Gina Maria’s Pizza New product offer + 2 standard coupons
Green Mill Features specific menu item; note Facebook logo and QR code
Green Mill 2 Same as above, but adds a location-specific BOGO with capped value and $10 off with a $35 purchase
It’s Greek To Me Basic discount with minimum purchase
Jensen’s Supper Club Cash-for-cash
Joe’s Garage $5 discount with $25 purchase, dine-in only
Kinsen Noodles $15 off with $50 purchase
Le Bistro Tourville Classic BOGO, plus senior citizen discounts
Lions Tap Multiple offers with special Back to School deals for students
The Lyndale Tap Simple offer but announcing of other specials and promotions
Mt Fuji $10 off $35 purchase; busy urban area, so ad highlights free parking
Namaste Cafe Simple $5 off promotion with QR code to mobile site
Old Chicago Focus on Happy Hour specials plus a $5/$25 food-only/dine-in coupon
Osaka Dinner for 2 specials
Osaka Japanese 2 Modest “long-running” discounts featuring a menu specialty a discount with minimum purchase
Park Tavern Bowling and Entertainment Cash-for-cash
Pizza Luce Brand-building with modest offer
Red Moon Chinese Encourage groups with discount on two entrees. Second offer for take-out only. Catering excluded
Scoreboard Bar & Grill Location-specific $5/$25 offer.
Smashburger Basic cash-for-cash coupon, dine-in only
Sunsets 2 cash-for-cash options, happy hour excluded
TianJin BOGO, brunch, discount for minimum purchase. Regular prices are published for comparison
Tum Rup Thai Targeting after-4 pm with discount based on minimum purchase
Uptown Pizza 3 offers: standard, discounted add-on item with min. purchase, and a party special

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How to publish deals to your website

You can list your FanTools deals on your own website with a simple line of code. You can find the code you need under Social Media, Facebook Pages, then choose the applicable Facebook Page. At the bottom of the screen there is section called “Add Promotions to Your Web Site” that lists a line of <iframe> code. Send this code to your webmaster with instruction on which page you want your deal list and deals to appear. When you publish a deal to your Facebook Page, the same deal will also appear where you place the code.

We suggest establishing a page on your website for “Deals.” You can see an example on the Outback Shack demo site.