New Website is Live

Posted on December 1, 2011 by Jim

Four51 launched a new website this morning! We encourage you to browse around, and see what has changed! The new website was designed with easy navigation, and a fresh new look. We invite you to drop us a line, as we always value reading your comments.

Remember you can still login to Four51 CommerceTools by pressing the Logon to CommerceTools button in the upper right hand corner, and you will still have full access to the Resource Center.

To access Support, scroll to the bottom of the website in the footer and click Support. Here you will find instructions on how to access help, forum, training, and status updates. See screenshots below:

Footer Support:

Support Page:

With the launch of the new site, we will be continually updating our content and improving the site for constant relevance. Stay tuned… next up is the Blog!

Build v. Buy

Posted on May 3, 2011 by Jim

иконописA few weeks ago, a Print Service Provider that had been running Four51′s CommerceTools for a while sent us a note saying that while the system had served them and their clients well, they had decided to write their own system “in order to get exactly what we want for less money.”

Four51 Called Major W2P Player in New Report

Posted on April 10, 2011 by Jim

According to this post on Benzinga, the research report, titled “Web-to-Print: A Global Strategic Business Report,” announced by Global Industry Analysts Inc., provides a strategic review of the Web-to-Print industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report analyzes the market for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Continue reading →

Four51 Announces FanTools

Posted on February 11, 2011 by Jim

Four51 recently launched technology solutions and services designed to help distributors develop new revenue streams and develop the skills necessary to compete as a marketing services provider.

The first of these new solutions is FanTools, a social deal app that allows marketers and marketing service providers to create and publish preference-based offers to a merchant’s Facebook fans.

If you’d like to learn how FanTools can help you grow your business, click on the links below:

* FanTools Resource Center
* FanTools FAQ
* Take FanTools for a test drive! The first 100 respondents will receive a $5 Starbucks gift card via email.
* Ready for the next step? Click here to request a full demonstration

Thoughts from Dreamforce ’10, the Cloud Computing Event of the Year

Posted on December 11, 2010 by Jim

Cloud computing applications are the new wave in business app development. Four51 sent some smart folks to Dreamforce to observe, participate, and learn. Their notes follow… Continue reading →

4 Top Reasons Web to Print Projects Fail

Posted on September 20, 2010 by Jim

трапезни масиAn informative post by Jennifer Matt. You can find more of her stuff here.

Seth Speaks for the Trees

Posted on August 10, 2010 by Jim

You can count on Seth Godin to be thought-provoking. The post below appeared on Seth’s blog on July 23.

Defenders of the status quo at newspapers, book publishers and the magazine industry are in a panic. Some are even misguidedly asking for government regulation or a bailout. Continue reading →

Facebook Social Plug-ins & The Marketer’s Plight

Posted on May 10, 2010 by Jim

Unless you think 400 million (and growing) deluded people are wrong to have joined an online community called Facebook, you should pay attention to what Facebook says the future will look like. Watching some f8 video coverage is a good place to start. Continue reading →

Good Blogging Hygiene

Posted on April 27, 2010 by Jim

Good blogging is more than good content. Presentation matters. The food might taste good, but if I can’t cut it, lift it, chew it, swallow it, and digest it…that’s a problem. Continue reading →

Social Media Marketing, Facebook Marketing Blog

Author Archives: Jim