Here are a few suggestions on how to do that: Continue reading
Humor can be a strong component of a company’s social media success. It should be incorporated into the company content calendar. Humor can be internet gold launching a person or product to instant celebrity by going viral, but it can also go too far and result in a public relations nightmare.
With both ends of the humor spectrum in mind it can be hard to know when and where to add humor. Continue reading
Growing up, my parents stressed the importance of manners. I was supposed to answer the landline “Hello, this is Jenny speaking.” However, answering one phone used by multiple people will soon be a lost art.
With the advances in technology, I am sure when I have children they will not be answering a landline. However, there are new means of communication namely social media, and manners are still applicable.
If you are new to the social media world or unsure of what is considered good manners on social media this post is for you. Continue reading
This week’s post is all about product pricing. Instead of creating many individual items, read on with Ski Dog and Headphones to figure out how to use variable specs and apply price mark-ups to any special items you may have.
Case Question:
I recently sold a new fulfillment program for corporate branded apparel and I am not sure how to configure my products. I have shirts that come in four different colors and five different sizes. Each shirt has its own inventory and I need to charge more for the larger sizes. Do I need to set each one up as an individual item or is there a way to create just one item for each style of shirt? 
Ski Dog:
Good news! You do not need to create individual products for each style of shirt. Instead, you can create one item and use variable spec selections to have the user pick the color and size combination. These options can either be displayed as dropdowns or radio buttons. Also, when creating your spec values you can apply price mark-ups to the options that you need to charge more.
Headphones:
In addition, you may also set inventory levels for each color/size combination and you can display different images as the user makes their selections. In order to this you will first need to generate variants based on the selection specs. This is a simple process, all you need to do is determine which combinations you need to use and the application will create the variants for you. Each variant will automatically be assigned a variant ID. Once the variants are generated you will be able to: modify the variant ID, add an interop id, add an image specific to the variant, and set an inventory level for each variant.
Tools like Hootsuite, FanTools, Buffer and many others allow you to schedule social media updates. Having the ability to schedule social media updates is an amazing thing.
I can schedule a tweet to go out months from now or a Facebook status to go up on my birthday next April. Since this is so amazing you may find yourself wanting to schedule and automate everything. Don’t do that!
Twitter has become one of my favorite forms of social media, right next to Pinterest. It’s a great tool to connect with people in your industry, thought leaders, friends and family, coworkers, businesses you like and people who are interested in the same things as you.
You can search for people by name or topic, you can meet people in Twitter Chats, or you can find people from other sites such as personal or business webpages and LinkedIn.
If you are new to the excitement that is Twitter, you may be wondering – How on earth do I get people to follow me?!
Content is key – Think about what you want to use Twitter for. Do you want to promote your business? Are you focused on your personal brand? Is it just for fun? Think about what you want out of Twitter and then produce and share related content. Continue reading
We’ve made FanTools easier to user and even smarter at marketing your business on social media.
Next time you log into FanTools, you’ll notice the updated dashboard with the new Plan tab. You can now create a social media marketing Plan to compliment your business’ objectives by choosing and modifying a Plan that is the perfect fit for you.
The Plan is designed to allow you to pick what kinds of social media activities you want, when you want them posted, and how often. After browsing our Plan Library and finding the right plan for your business, just click “Add to my Current Plan”.
Dig around, and you’ll see how we’ve changed the look and feel and improved the navigation to make it even more easy to use.
Still haven’t gotten started? That is okay!! Get started today for FREE and you’ll be guided through a seamless setup process that only takes minutes!
Have any questions? Please feel free to leave a comment.
Social Media is seductive for start-ups because it can be done very cost effectively many times it can be done for FREE. The low cost is seductive, saving money is essential to any start-up. Social media can become a distraction for start-ups because it can cause them to fail to focus on other PR tactics and it can take away from the business side (which is why you’re on social media in the first place).
Here are some tips for startups to effectively help manage their social media: Continue reading
Last week Jennifer King, HR Analyst for www.SoftwareAdvice.com, interviewed Ryan Ruud, Four51 Director of Marketing, for an article about “Six Ways to Sell a Millennial With Your Job Description.”
Here’s a short excerpt from her blog post:
While some managers and recruiters are fed up with some of the stereotypical behaviors of Generation Y, this group is predicted to make up nearly 75% of the world’s workforce by 2025, according to the Business and Professional Women’s Foundation. The best of them will be in high demand, and companies can start using the job description to court them.
In her blog post, Jennifer writes about six ways employers should tweak job descriptions to attract Gen Y talent:
1. Tell them why they should want to work for you.
2. Tell them why the position matters to the company.
3. Talk about what the job could do for them.
4. Tell them about your creative benefits.
5. Tell them about your vision for the position.
6. Tell your company story, quickly.
Read Jennifer’s full post on her HR blog: http://blog.softwareadvice.
QR Codes aren’t new anymore, but they are certainly a great way to get particular information across or guide people to a certain image or webpage. This is why CommerceTools has created the ability within our system to create and upload QR Codes to templates. Try scanning this one with your QR Code reader on your smart device now!
Case Question: I have a new customer that would like us to put a QR Code on the back of their business cards. Do I have the ability to do this with CommerceTools?
SkiDog
Absolutely! With the Pageflex QR Code plugin, customers are now actively creating QR Codes for a number of products, including business cards that contain vCard or meCard information. To download the required Pageflex Plugin, follow this link.
Headphones
A little history for you… A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes.
Tell us! Have you ever scanned QR Codes before? Also, if you have any questions, please feel free to reach out to us!